Diversification commerciale et performance des microentreprises dans la région économique de Butembo

Anuarite Kasi

doi:10.57988/crig-2308

Authors

Anuarite Kasi Université Catholique du Graben

Keywords:

Diversification, performance des microentreprises, région économique, Butembo/RDC, microenterprises performance, economic region

Abstract

La transformation rapide et incessante de l'environnement dans lequel les entreprises opèrent les expose à d'énormes risques et incertitudes. Ceci a conduit à une augmentation du taux de mortalité des nouveaux services au cours de leur première année d'exploitation. Pour pérenniser leurs activités et obtenir des avantages concurrentiels, les entreprises développent des stratégies telles que la diversification dans nos environnements. Cependant, les facteurs favorisant cette stratégie, restent peu explorés. De plus, la contribution de cette stratégie sur la performance des entreprises reste à être bien comprise. L'objectif de cette étude est d'identifier les déterminants de la diversification des entreprises. Elle cherche également à évaluer la contribution de la diversification au développement local. L'étude propose un modèle de recherche fondé sur plusieurs théories. Le modèle produit a été testé et validé quantitativement auprès d'un échantillon de 334 répondants en utilisant la modélisation par équations structurelles des moindres carrés partiels. L'analyse a révélé que la gestion des risques influence la diversification des entreprises. Une fois adoptée, la stratégie de diversification contribue à la performance financière et sociale des entreprises. Cependant, un niveau de diversification très élevé risque de nuire à la qualité des services rendus et de compromettre les postulats de la responsabilité sociale des entreprises. Les relations avec les acteurs étatiques sont à entretenir pour une diversification efficace et durable.

Abstract

The rapid and unceasing transformation of the environment in which companies operate exposes them to enormous risks and uncertainties. This has led to an increase in the mortality rate of new services during their first year of operation. To sustain their activities and obtain competitive advantages, companies develop strategies such as diversification in our environments. However, the factors promoting this strategy, remain less explored. Moreover, the contribution of this strategy on enterprises performance remains to be well understood. The objective of this study is to identify the determinants of business diversification. It also seeks to assess the contribution of diversification to local development. The study proposes a research model drown on several theories. The model produced was tested and validated quantitatively with a sample of 334 respondents using partial least squares, structural equation modelling. The analysis revealed that risk management influences corporate diversification. Once adopted, the diversification strategy contributes to financial and social performance of businesses. However, a very high level of diversification risks hindering the quality of services rendered and compromising the postulates of corporate social responsibility. Relationships with state actors are to be maintained for effective and sustainable diversification.

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